Productoc Portfolio - ChaputeBranding

Created the name and designed the logo for Chapute, a bespoke t-shirt brand.

Chapute stands as a distinctive custom-made t-shirt brand, characterized by its commitment to individuality and quality. Our involvement in this project was foundational, extending from the very inception of the brand's identity. We were entrusted with the task of naming the brand, a process through which we aimed to encapsulate the essence of custom-made exclusivity and appeal. Following the naming, we embarked on designing the logo for Chapute, ensuring it reflects the brand's unique value proposition and resonates with the target audience. The logo design was conceptualized to embody the brand's innovative spirit and dedication to crafting personalized apparel. Through strategic creativity, we delivered a brand name and logo that set Chapute apart in the competitive landscape of bespoke t-shirt brands.

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The creation of Chapute's brand name and logo was guided by a strategic and creative approach aimed at highlighting the brand's core offering of personalized t-shirts.

Brand Identity Workshop: Engaging in discussions to understand the vision behind Chapute and the unique aspects of their custom-made t-shirts.

Creative Brainstorming: Conducting brainstorming sessions focused on generating a name that is memorable, meaningful, and reflective of the brand's ethos of customization and personal expression.

Design Prototyping: Developing several logo prototypes that visually communicate the brand's essence, ensuring alignment with the newly created name and the brand's positioning.