Guney

Designed the bottle, label, and logo for Güney Wines, a boutique wine crafted from a 10-year family tradition in Denizli

Güney Wines derives its name from a district in Denizli, Turkey, and represents a boutique wine, meticulously produced following a decade-long family tradition. Our project involved creating a distinctive identity for Güney Wines through the design of its bottle, label, and logo. This design work aimed to encapsulate the essence of Güney Wines' heritage and its commitment to quality and tradition. By harmonizing modern design principles with traditional elements, we crafted a visual identity that reflects the uniqueness of the wine and its roots in family craftsmanship. The project not only elevated the brand's aesthetic appeal but also strengthened its position in the competitive boutique wine market.

Branding

Brand Guidelines: Detailed guidelines covering the use of logo, color palette, typography, and other visual elements, ensuring consistency across all brand communications.

Bottle Design: A custom bottle design that stands out on shelves and embodies the elegance and exclusivity of Güney Wines.

Label Design: Artfully designed labels that convey the wine's boutique nature and family heritage, utilizing premium materials to enhance tactile and visual appeal.

Logo Design: A bespoke logo that captures the essence of Güney Wines, symbolizing both its regional roots and the artisanal quality of the wine.

Apps

Figma
Canva

Client

Time

Brand Discovery: Engaging in a deep dive to understand Güney Wines’ history, values, and the story behind their 10-year family tradition of wine-making in Denizli. This phase was crucial for capturing the essence of the brand in our designs.

Concept Development: Based on our findings, we brainstormed design concepts that would visually narrate Güney Wines' story. This involved exploring various themes that resonate with tradition, quality, and the boutique nature of their wine.

Design Exploration: Focusing on the bottle, label, and logo, we experimented with different design elements that would appeal to both traditional wine lovers and a newer audience looking for unique wine experiences. This step involved selecting appropriate colors, typography, and imagery that align with the brand's ethos.

Feedback and Iteration: Presenting initial designs to the Güney Wines team and refining our concepts based on their feedback. This iterative process ensured the final designs truly represented the brand and its values.

The goal was to create a cohesive and captivating visual identity for Güney Wines that stands out on the shelves and tells the story of their heritage and dedication to quality wine-making.